Fixing the Engagement Problem
When Nathaniel Bond took a new position as an AD at Middletown Christian Schools, he knew it was going to be important to build a social media presence. His previous school did not use social media, and he noticed a lack of school spirit & student engagement. It was important to him that the athletes and teams at his new school get the recognition they deserved. "Our students and coaches put in a ton of time and effort. So the least that I can do as an athletic director is recognize what they've done."