The most important factor in Kevin’s approach is to guarantee that the graphics are consistent with the brand and look really high-quality. “We want to make sure that our content just looks clean - it doesn’t necessarily need to be flash or fancy, just clean. They need to look like they’re professionally done.” Kevin creates and shares a multitude of graphics celebrating things like big achievements by coaches and alumni, team rankings, students signing to play at the next level, and camps or clinics. Yet, on a daily basis, he is sharing his go-to GameDays, Players of the Week, and Score Updates. “Ultimately, I want to look the best - I want our school to look good and our athletes and coaches to be promoted and highlighted in a professional way. We have been able to do that with Gipper’s help.”