Building a Modern Athletic Department: How Green Level High School is Elevating Recognition & Community Engagement

The role of the modern high school athletic director is evolving. Beyond managing teams and operations, today’s ADs are expected to promote their programs online, build a strong brand, and strengthen community engagement in their schools. If you use Gipper Engage, you’ve seen the impact of a consistent social presence and community newsletters. Now leading ADs are taking the next step — bringing athletic department recognition into the building so it’s visible, interactive, and always on.

In this session, Colin will share exactly how Green Level High is redefining what it means to promote and celebrate student-athletes in today’s digital world. From showcasing history and achievements on interactive touchscreens to building a stronger brand presence online, Colin will offer practical strategies any AD can apply to modernize their program.

Whether you’re just starting the journey to modernize your athletic department or already leading the way, you’ll walk away with fresh ideas and real examples you can bring to your school.

• Tangible ways to modernize your athletic department – with practical tips for busy ADs
• How to enhance athletic department recognition and boost community engagement using on-campus touchscreens
• Helpful tips to fund your program – when budgets are tight