From 30 minutes to 30 seconds: How Central City keeps every TV updated without the hassle

Before Gipper Display

Central City was already a Gipper Engage customer — creating graphics for announcements that were shared regularly to social media. But getting that same content onto their 10+ hallway TVs meant managing a second platform just for a signage. Tiffany was in charge of updating their daily and weekly announcements.

The weekly workflow:

1. Find the graphic in Gipper Engage
2. Download the graphic file
3. Login to their signage platform
4. Upload the graphic into their signage platform
5. Add the graphic to the playlist
6. Repeat for every slide 

Every time Tiffany needed to swap out a single slide, she repeated this loop. Updating all 10 slides weekly took roughly 30 minutes — toggling between two platforms that didn't talk to each other.

After Gipper Display

Everything lives in the Gipper platform. Tiffany updates her slides by seamlessly dropping in her readily-available graphics. And in one click, pushes the content live to all of Central City's TV screens. No downloading, no re-uploading, no logging-in and out.

• 60x faster updates: 30 seconds to update all 10 slides. Down from 30 minutes.
• No platform hopping: Swap out 10 slides in a single session, without leaving Gipper.

• Zero learning curve: both Tiffany and Justin 

Why they needed to switch to Gipper Display

The old process wasn't broken — it was just slow and redundant. Central City was already investing in Gipper for content creation, then spending extra time and effort hand-carrying that content into a separate signage tool. The friction compounded daily.

Over a school year, that was 20+ hours spent downloading, uploading, and updating slides — the equivalent of nearly three full school days lost.

Gipper Display eliminated the middleman. Instead of two platforms doing two halves of the same job, one platform handles everything. The result was 60x faster updates - meaning hours back in their week.

Plus, the TVs themselves have become a better communication tool. Because Gipper Display is so quick and easy to manage, Central City updates content more often, for more purposes — and never falls behind.