Display Case Studies Dunkirk, New York

From 3 hours to 10 minutes: How Dunkirk keeps every TV screen fresh without the headache

Dunkirk High School's athletic director, Kyle Jarrell, was spending hours battling frozen screens and failed uploads. With Gipper Display, he updates content across his five TVs in minutes — and his athletes have never been more visible.
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How Dunkirk High School's experience changed

Before Gipper Display

Kyle wanted to showcase his athletes and key information across five campus screens — one outside the main gym, two in the lobby, and two in a main hallway. The reality was far more painful than he expected:

  1. Upload photos to a specific Google Drive folder

  2. Upload photos to a specific Google Drive folder
  3. Log into the signage platform and sync that folder to screens
  4. Watch screens freeze 3–4 times a day
  5. Manually reset each frozen screen
  6. Re-upload content to get it working again
  7. Repeat — or, more often, give up entirely

"It was absolutely terrible. One screen's frozen, another one's not. Then they're just black. Eventually you just kind of give up."

The process consumed roughly 3 hours every week — and most weeks Kyle stopped updating altogether because the effort simply wasn't worth it.

After Gipper Display

From the first day on Gipper Display, everything changed:

  • 90%+ reduction in time spent updating his TVs: Weekly updates went from taking 3 hours to 10 minutes, saving Kyle precious hours every week.
  • Zero freezing or resets: the system has been completely seamless and reliable.
  • Daily content is now feasible: Kyle can actually fresh content every day, simultaneously pushing to Facebook, Instagram, and all five screens in one click.

Dunkirk High School - Gipper Display

Why they needed to switch to Gipper Display

Kyle was spending 3 hours per week battling a system that failed him daily. Over a school year, that's 120+ hours — time an athletic director simply doesn't have. Worse, the unreliability meant screens sat dark or stale for days, defeating their entire purpose.

With Gipper Display, Kyle now spends roughly 10 minutes to upload fresh content — and he's choosing to do more because it actually works. His favorite part: when he creates a graphic — like a game postponement notice or a recap of last night's home runs — he can publish it to Facebook, Instagram, and all five screens at the same time with a single click. No more managing separate workflows for social media and signage.

Students see last night's game results on the screens the next morning. Parents and staff walking through the building see the athletics program front and center. Athletes love seeing themselves up on the screen being recognized.

The result isn't just time savings — it's a program that's finally getting the visibility it deserves.



"It's been fantastic using Gipper Display. I haven't had to reset anything. It hasn't frozen once. What took me three hours now takes me five to ten minutes.

It makes my life so much easier. And the kids, our athletes, parents, and staff love seeing the content on our screens."

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Kyle Jarrell
Athletic Director, Dunkirk High School (NY)

The best athletic departments choose Gipper Display

Easy to update and designed to impress