Touch Case Studies Heritage Hall School, Oklahoma

How Heritage Hall went from one outdated display to two dynamic touchscreens by switching to Gipper Touch

Heritage Hall had an existing touchscreen display that was outdated and difficult to update. As long-time Gipper Engage users, they heard about Gipper Touch and were eager to switch. They replaced their prior vendor (keeping their same touchscreen kiosk) and even introduced a second display, specifically for their Hall of Fame. Director of Sports Media, Luke Steelman, "couldn't be happier" with Gipper Touch and "would never even consider going with anybody else."

Click on the experience above to see their live Touch site

Click on the experience above to see their live Touch site

How their experience changed

 

Before Gipper Touch

  • A design that looked stuck in the 90s. Heritage Hall's previous vendor built them a clean-looking home screen at install. The submenus told a different story. "The button interfaces were not very visual. They looked more like a 90s website button. No graphics included."
  • A back end built for developers, not athletic directors. Editing content meant scrolling a long page of nested menus, expanding and collapsing them to find what you needed, and writing in HTML. "It was very HTML-type entry. It wasn't a problem for me, but it made it harder to bring in help to do any of the editing, because not everybody has that background."
  • A vendor that disappeared after the sale. "Once they had us signed on and locked into a contract, they basically bowed out. There was no improvement to their system or anything. They had us as a customer. They knew the money was coming in. They didn't really feel like we were a priority."
  • Updates that took days. Adding something like a new Hall of Fame class on the old platform would be a multi-day effort due to the clunkiness of the software. "Three to five business days," Luke estimates.

With Gipper Touch

  • A visual editor that mirrors the touchscreen itself. Gipper Touch's back end looks like the front end. "I can navigate the back end as if I were clicking the buttons on the touchscreen. The simplicity and the efficiency on that back end is really the major, major improvement."
  • Brand consistency across social media and their interactive touchscreen displays. Heritage Hall's social media graphics and on-campus touchscreen displays now share the same templates, colors, and design system. "Brand consistency is a huge factor. Fans recognize the content as official, put out by the athletic department. It makes everything more professional."
  • Constant engagement, not just a static screen. The touchscreen displays get constantly used between games and events on campus. "There's never a game where I walk through that hallway where I don't see people at the kiosk. Our younger athletes are looking at it and saying, 'here's the record for baseball, I'm going to break that.' It's engaging and motivating the future generation of our athletes. It gives our alumni a chance to go back and show off to their kids: here's dad's name on the leaderboard."
  • Ongoing innovation and support. Heritage Hall gets a platform that keeps getting better release after release, backed by a support team that treats them like a priority instead of a closed deal.

"I couldn't be happier with Gipper Touch.

The brand consistency, the fan engagement, the back-end efficiency, the ease of use - it is fantastic. Because it's so easy to use, we're able to update the content even more frequently. 

And the support Gipper has given us across not only Touch, but the whole line of products, and how well they all integrate with each other...it's why we would never even consider going with anybody else."

Luke Steelman
Luke Steelman
Director of Sports Media, Heritage Hall School (OK)

What they showcase

  • Hall of Fame. Heritage Hall inducted their first Hall of Fame class in 2026. They wanted a display that could do more than list a name on a wall, so they went with Gipper Touch. Each inductee gets a detailed bio and a photo slideshow, turning a plaque into a full story. Now Heritage Hall's community can relive the careers and moments that built the program's legacy, all in one place.
  • Team & Individual Champions. Heritage Hall has a long history of winning. Their championship teams and standout individual athletes are brought back to life on the touchscreen with rich bios and photos going back decades, so the best memories are never lost to a storage closet.
  • Collegiate & Pro Athletes. Their "Next Level Chargers" section spotlights alumni competing in college and professional sports. The list includes standouts like NFL stars Wes Welker and Sterling Shepard, showing younger athletes exactly what's possible when you come up through Heritage Hall.
  • Athletic Records. Heritage Hall keeps detailed records across their sports, and they brought that to life with beautiful digital record boards in Gipper Touch. Updating a new record holder takes seconds instead of reprinting a physical board, so the wall is always current.
  • Digital Yearbooks. With Gipper Touch, Heritage Hall scanned and archived their yearbooks going back to 1970. Every page is viewable in a searchable digital flipbook. It's a home run for alumni who want to find themselves, their teams, and their era in seconds.

The best athletic departments choose Gipper Touch

Easy to update and designed to impress