How RJ Reynolds saved time & elevated the design of their touchscreen display by switching to Gipper Touch
Click on the experience above to see their live Touch site
How their experience changed
RJ Reynolds had completely run out of wall space for trophies and plaques, with even more awards hidden away in storage. Athletic Director Brad Fisher wanted a digital solution that could showcase the school's 100+ year athletic history without the limitations of physical space.
They first partnered with a different vendor, but keeping the touchscreen updated became time-consuming. Brad wanted an easier way to manage their Hall of Fame, records, and athletic achievements.
As longtime Gipper users, switching to Gipper Touch was an easy decision. Because Touch is built into Gipper Engage, their graphics, photos, videos, and branding are all in one place—making updates fast, eliminating another login, and delivering a more polished display with support they already trusted.
Today, Gipper Touch helps RJ Reynolds preserve and celebrate its athletic history with a modern, on-brand touchscreen display that's easy to keep current.
"We switched to Gipper Touch and the onboarding experience alone was worth it.
Gipper handled the full migration and redesign, and had us live quickly without me having to rebuild anything. Before, our display was time-consuming to manage and disconnected from where we created our content.
Now, it’s more modern, more professional, and far easier to manage — especially having everything in one platform."
Before Gipper Touch
Brad ran his interactive touchscreen display through a different vendor. The platform had some useful features, but fell short in a number of ways.
A system that outputted a display with a generic look and feel.
RJ Reynolds' prior vendor wasn't able to meet the quality standard Brad wanted for his touchscreen display. His prior display's content was generic looking and visually off-brand.
Clunky interface that was difficult to update.
Managing the updates in his prior system was both confusing and time-consuming.
Limitations in what they could display.
Brad found himself limited in what he could showcase with his prior system. He was wanting to highlight and recognize more than just his hall of fame. This was becoming a major issue as RJ Reynolds had literally run out of room for trophies, meaning older trophies had to be hidden away in storage.
Another login to manage, more time wasted.
Brad was tired of logging in and out of different systems. He found himself regularly creating graphics in Gipper and adding them to his touchscreen display, but this was time consuming. He wanted a "one-stop-shop" that would mean time back in his day, rather than extra work.
After Gipper Touch
An effortless migration from their prior vendor's system.
Gipper Touch's white-glove migration meant that Brad didn't have to worry about re-uploading all his old content. The Gipper team did the work to migrate all of the content from his old system directly into Gipper Touch, without Brad having to take on a new project.
A world-class display that actually reflects the quality of the RJ Reynolds brand.
RJ Reynolds custom-designed display reflects the brand-quality AD Brad Fisher was looking for. Thanks to Gipper's built in graphics and branding capabilities, Brad has a polished, pro-level display that wows his community.
Flexible customization with quick and easy updates.
Gipper Touch's visual editor, modern interface, and integration with Gipper Engage means Brad can easily update content without it becoming a chore. That means time back in his day to handle his other AD duties.
One integrated platform, no wasted time logging in and out of separate systems.
Creating graphics, posting to social media, and updating their touchscreen display all happens in Gipper. Plus, they have quick access to their branding, photos, videos, and graphics to quickly add to their Touch display — no re-uploading, no managing separate vendors, no extra invoices.