GREEN LEVEL

CASE STUDY:
GREEN LEVEL
HIGH SCHOOL


Cary, NC


Increase of 1 Million Impressions

Let's Get Right to the Gipper Effect

Increase of 1 Million Impressions

Green Level’s social media accounts have seen hugely impressive engagement growth in the last 12 months, with an increase of 1 million impressions since partnering with Gipper. Their Twitter account averages over 50,000 visits and over 450,000 impressions per month - with numbers that are steadily increasing month after month. “Through our partners at Nike and Gipper, we were able to create this incredibly professional brand that is now easily recognizable in the community and beyond. Gipper has been a huge part of what we have been able to do with sharing our story at Green Level. In less than a year, we have really been able to bring the whole package together.”

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GREEN LEVEL

GREEN LEVEL

HIGH SCHOOL

Cary, NC



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Here's Green Level's Full Story

Building a Nationally Recognized Brand

Only in its 3rd year of existence, Colin Fegeley has taken Green Level Athletics from an idea to a nationally recognized brand. Leveraging all resources and partnerships, Green Level has branded every inch of physical and digital spaces. From murals at stadiums to Wallpaper Wednesdays on Twitter, Colin’s attention to detail is unparalleled. He has instilled a sense of pride, excitement, and cohesiveness in the community. Ultimately, Green Level’s brand reflects its core values of Leadership, Pride, Teamwork, Inclusion, and Growth

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Colin Fegely

Colin Fegely

Athletic Director

Green Level High School (NC)

The Goals

Establishing a Foundation

Colin Fegely

Colin Fegely

Athletic Director

Green Level High School (NC)

Green Level Athletics’ goals are simple yet ambitious - build a brand that their students can grab onto and be proud of. “Green Level is only in its third year existing as a school. So for us, it was vital to build a brand that was distinct, welcoming, and representative of our community. From day one, we established ourselves as one of the premier high schools in our area, and brand was a huge part of that.” While Colin was curating logos, mascots, mission statements, and content strategies, the focus remained on the students. “Ultimately, my biggest goal is to ensure our students’ athletic experience is special.”

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No Gameplan No Gameplan

The Challenges

No Gameplan

No Gameplan No Gameplan

Colin understood the importance of social media and sharing Green Level’s story online but did not have a tool that could help him put his ideas into action. “Even though I was on the forefront of some of the newer trends in social media, I had no real strategy. It was erratic - there was no rhyme or reason for the things I was doing and sharing on social media. I was getting some engagement, but nothing was clear and concise.”

The Right Fit

The Solution

The Right Fit

“Before partnering with Gipper, I had dabbled with other design platforms in the space, but I was always left wanting more - it just wasn’t what I was seeking. When I found Gipper, everything clicked. Working with Gipper has helped us achieve my goal of college-level brand awareness.” Between Athlete of the Week Awards, GameDays, Daily and Weekly Schedules, Final Scores, and Signing Days, Colin has created a world-class brand that transcends social media. “I am using Gipper in ways that I didn’t anticipate - we have display monitors all around the school and have used Gipper templates to brand those.”

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