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Humanizing Your Program Through Relatable Content

 

Learn how you can better engage your athletes and fans by using relatable content within your social media.

Digital guide on how to create relatable content for your sports social media.

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Happy woman making a selfie as a form of relatable content, using her smartphone over gray background. Focus is on smartphone.

What is Relatable Content?

Happy woman making a selfie as a form of relatable content, using her smartphone over gray background. Focus is on smartphone.

In this guide we define relatable content and explain why it is important to humanize the content you share on social media.

 

Relatable Content example of Harvard-Westlake girls water polo circled up praying on game day vlog.

Pillars of Relatable Content

Relatable Content example of Harvard-Westlake girls water polo circled up praying on game day vlog.

We discuss considerations that will help you effectively create relatable content, and general guidelines to help keep it authentic.

Relatable Content example of a female basketball player promoting an Instagram takeover, day in the life of an athlete.

Relatable Content Ideas

Relatable Content example of a female basketball player promoting an Instagram takeover, day in the life of an athlete.

Examples from sports teams of all levels that you can use as inspiration for creating your own relatable content.

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