How You Can Enhance The Way You Highlight Students With Social Media
Over the coming weeks, we are hearing from athletic administrators from across the country who are leveling up their social media presence and providing...
Gipper Signs Partnership to Become Official Partner of The Coaches Site
New York, NY February 21, 2023 — Gipper Media, Inc., the leading sports graphics creation platform and management platform for sub-professional...
Template Tuesday: New Graphic Templates for Athletic Achievements
We've added new templates for your sports social media graphics available now on Gipper!
Gipper Signs Partnership to Become Official Partner of The AAA
New York, NY January 22, 2022 — Today Gipper Media, Inc. (Gipper) the leading social media content creation and management platform for...
How Athletic Director Job Descriptions are Changing in 2023
The year 2023 is upon us and whenever a new year approaches, it's only natural to take some time for reflection. The job description of an athletic...
Tip: Avoiding hidden replies on twitter
For example, say you're sharing score updates from your varsity basketball game. To help share these updates with a wider audience, you may try tagging local (and even national) media. This will notify these outlets directly when you post - and could lead to re-tweets, follows, and ultimately greater engagement. However, if you make a habit of tagging other accounts in your posts, you could run into a bit of confusion when looking at your Twitter account's profile. Not seeing...
Social Media tips for Athletic Directors: Staying organized
Amongst countless tips and tricks for staying on top of your social media game, I've chosen three to highlight below: Tip 1: Keep an updated social calendar One of the most time-consuming aspects of social media is not only choosing what to post, but also when to post. Creating a detailed content calendar can help you cut down on time spent making these decisions. This will allow you to schedule your posts ahead of time, so it takes a lot less thought when it comes to...
How To: Creating Teams on Gipper
How could this be helpful? Here's an example: As the Athletic Director, you may have access to a range of media assets (athletic photos, your school's official logos, etc.). However, your coaches who are posting their own content do not easily have access to this media. Therefore, they may be sharing content using low quality photos and even the wrong school logos! By using the Your Teams feature, you can now quickly and easily share your own media with anyone within your program...
How Can I Make Social Media Work For My High School Athletic Program?
"How can I do this in a way that works for me?" Unlike colleges, you don't have a team of designers creating content and/or SIDs dedicated to individual teams. It is likely a one-man or one-woman show. However, this doesn't mean social media is a lost cause for your athletic program! In fact, with a bit of organization and the use of some modern-day technology, you too can have a top of the line social media presence. And, importantly, it won't take up too much of your...
How to Keep Your Branding Consistent on Your Athletic Social Media Accounts
Consistency has proven to be effective, as a report by LucidPress found that 70% of people think that consistent branding is crucial when communicating with existing followers. By maintaining a consistent brand (colors, logos, etc.), your online presence will see some major improvements. A consistent brand will allow you to: 1. Craft a unique personality for your program and teams that your fans remember and are more inclined to follow. 2. Clearly differentiate from high...
Taking your Athletic Social Media Presence to a New Level
Walkthrough of creating a Quote graphic on Gipper. For more information or to book a demo visit gogipper.com/athletics. Quote graphics are a great way of letting the voices/stories of your student-athletes (and their coaches) be heard. These voices/stories are always available, but most schools don't share them on social media. This is a missed opportunity! A well rounded social media presence celebrates not only the success of a school's teams, but also...
How To: Save a Website to Your Home Screen on Your iPhone
If you're in this boat, it might save you a lot of time to keep your most visited websites on your home screen, allowing you to access them as if they were a mobile application. This skips the step of navigating a web browser and brings your favorite websites right to the home screen on your phone. Luckily, this is extremely easy to do on the iPhone and here I'll walk through a brief tutorial (also including a video walkthrough) using the Gipper Platform as an example. Check...
4 Easy Tools to Remove that Pesky Background Behind Your Sports Logo
I f you're a sports organization, your logo is one of the most important representations of your brand. It's on everything: your scoreboard, your jerseys & swag, maybe even your playing field. And if you make graphics to promote your teams on social media or other digital channels, your logo is definitely on those. Because your logo represents who you and your program are, you want it to look as sharp as possible. One simple trick to ensure your logo looks clean...
One Simple Reason High School Athletic Departments Need to be on Social Media
In 2011, former NSPRA President Ron Koehler described the shifting landscape in education communications: "Consumer needs are changing. The backpack folder is no longer the primary source of information for parents. They want and prefer instant electronic information. ... [T]he data demonstrates parents and non-parents alike turn to the web when they need information, and they want it now." Almost 10 years later, the intensity of these needs have only increased as we enter the...
3 Simple Social Media Graphics to Increase your Digital Engagement
Here are three quick and simple social media graphics that you can create/share in seconds to easily boost your digital engagement. 1. Game Day A "Game Day" graphic highlights an upcoming game. These are best used when you include specific information like opponent, time, and location - so everyone is informed and has up-to date information. Check out some examples below: 2. Score Update Pretty self explanatory here. Students and parents want to...
Social Media: Why Schools Need It
The modern day community has been re-imagined with the onset of social media technology that connects people anywhere and at any time. Gone are the days where alumni events are a schools’ only means of connection. Now, with Facebook, Twitter and other social media platforms dominating digitally - schools are able to mobilize communities from afar. In doing so, a school is able to become more than just a static institution that brings alumni back every few years for...
Ready For The Big Game? Five Ways to Drive Engagement Using Social Media
Whether you’re the Wildcats, Huskies, Cougars, or maybe even the Banana Slugs — mascots are an important way of promoting school spirit and increasing community engagement for your teams. But in 2019, it’s not enough to dress up your mascot, have a pep rally or simply tweet out “Come to the game!” to get your supporters ready for that Friday night showdown against a cross-town rival. Here are five surefire social media engagement tactics to get people interested and excited for...